Welcome to
Behind The Deck

Behind the Deck pulls back the curtain on how partnerships actually work.

We all see the polished slides during a meeting but how did we get there? This is the real strategy, the hidden receipts, and the decisions that make or break deals.

Each episode and newsletter breaks down campaigns, trends, and frameworks you will not find in the press release. The goal is to give brands, creators, and nonprofits the unfiltered playbook to build partnerships that drive results.

*Plus introduce me to my next client 😉

Latest

The Framework for Brand Partnerships That Last

Oct 6, 2025

The Real OUAI We Built a Lasting Partnership! Let’s talk about nonprofits and corporations.

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Behind The Deck

A newsletter by Candice Bee

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